Abhishek hails Idea`s `education-for-all` campaign

Abhishek hails Idea`s `education-for-all` campaign
Tuesday, July 01, 2008 12:44 IST
By Santa Banta News Network
Bollywood star Abhishek Bachchan, who is the brand ambassador of Idea cellular, appreciates the socially conscious messages that the company sends across through its new ad campaign.

'Idea's new campaign addresses a relevant social issue - education for all. The spread of education among girl children is a must in today's times. I am pleased to be playing a part in this campaign,' said Abhishek.

He added that the Idea campaign in the past had effectively touched upon the caste issue.

Developed by Lowe Lintas, the advertisement campaign sees Abhishek as the head of an educational institution. When challenged by the traditional, physically bound classroom methodology that prevents spread of education, he uses mobile telephony to overcome the barrier.

'By integrating a social message into the new campaign, we are not only reinforcing the difference that can be made through the use of modern technology, but also the power of a new idea,' said R. Balakrishnan, chairman and creative officer, Lowe Lintas.

Idea Cellular is a part of the $28 billion Aditya Birla Group and has a customer base of over 26 million in India.
Varun Dhawan Unveils First Poster of 'Nain Matakka' Featuring Keerthy Suresh!

Varun Dhawan's upcoming film Baby John is already creating waves in the entertainment world. The latest buzz surrounds the highly anticipated track "Nain Matakka," and the excitement reached new heights when Varun shared the

Friday, November 22, 2024
'Agni' Trailer Unveiled: A Tribute to Firefighters' Bravery and Sacrifice!

The much-anticipated trailer for Agni, directed by National Award-winning filmmaker Rahul Dholakia, was released on Thursday, offering a gripping look into the world of firefighters, their bravery, and the sacrifices they make to protect

Friday, November 22, 2024
Sara Ali Khan Shares Fun BTS Moments from Ad Shoot, Invites Fans to Let Their Spirits Soar!

Bollywood actress Sara Ali Khan recently took to Instagram to share a delightful behind-the-scenes (BTS) glimpse from her latest advertisement shoot, revealing her cheerful mood and creative spirit. In a playful and heartwarming post, Sara shared a video

Friday, November 22, 2024
Kartik Aaryan Enjoys Quality Time with 'Sea, Sand, and Sun' at IFFI Goa!

Bollywood heartthrob Kartik Aaryan, who is currently in Goa for the prestigious International Film Festival of India (IFFI) and Filmazaar, took a moment to unwind and connect with nature. The actor shared a series of serene pictures on his Instagram, showcasing

Friday, November 22, 2024
Shehnaaz Gill Starts Shooting for Punjabi Film: A New Journey Begins!

Actress and social media sensation Shehnaaz Gill is all set to embark on a new chapter in her career, as she commences shooting for her upcoming Punjabi film. The actress shared her excitement with her fans on Instagram, marking this milestone

Friday, November 22, 2024
ADVERTISEMENT
ADVERTISEMENT